Using hashtags to develop your social media communication strategy

How to use a hashtag

Charles How To Leave a Comment

Hashtags have become very popular over the last couple of years. But what are these little nuggets of gold, and how should we use them? Hashtags are words that appear after the # symbol. You can think of them as a keyword that you are attaching to your post. If you just publish a photo or some text, only the people in …

A Look At: “Why Social Media is important to your Business”

Charles A Look At, Things to Read Leave a Comment

[The ‘A Look At’ series is intended for businesses and startups looking to improve their communication & visibility.] It can be difficult to get a good understanding of social media. Managing a business is already a full time commitment with all the normal day-to-day requirements, so it’s hard to justify adding an extra layer of responsibilities with social media. If you are …

The Power Behind One Image

Charles Impressions Leave a Comment

We often hear about photos and videos that go viral. Most times, they involve cats. Whilst many find these entertaining, they rarely have a lasting effect on us. Yes, they are shared and commented on- usually for their comic or surprising effect, but that is as far as it goes. We don’t give them any more attention beyond those few seconds. …

A Facebook Page vs a Blog: which is better?

Charles Communications Strategy Leave a Comment

Welcome to the ‘Your Questions, Our Answers‘ section! This week, we were asked again about making the choice between developing a Facebook Page or a Blog. Which is a better long term strategy, and why? Its a good question because not many businesses can invest in doing both effectively. Many decide to go with what most popular. Facebook Pages are a great way to …